Do you want to learn how to market your business on Instagram but you don’t know where to start? This fun, engaging ONLINE course is designed by Chloe Stubberfield (The Which Doctor) who as an AHPRA registered health professional knows how intimidating posting can be. She has built her practice through her Instagram and now she is lifting the lid on HOW she did it to show you how to do it too!

This step-by-step guide to setting up your Instagram marketing strategy includes 4 (and a bit) hours of videos FULL of information on how to market yourself authentically online.

After spending thousands of hours on research and content creation to become one of Australia’s most renowned TCM Instagrammers, Dr Chloe has put everything she knows into 4 easy to understand modules (with video, slides and easy call-to-actions per module);

• MODULE 1: Finding your brand and building your grid. This module goes into why you should be on Instagram as a health professional as well as how to design your Instagram from scratch using the unique parts of you to connect with your audience.
• MODULE 2: Everything but the grid. Module 2 walks you through creating Posts, Carousels, Reels and Stories PLUS the benefits of using each type of medium.
• MODULE 3: Creating AHPRA approved content with Canva. Scared of the advertising guidelines? This module will go through all the regulations around posting on social media, how to use accurate research, how to protect yourself online and some safe content ideas.
• MODULE 4: Hashtags, Insights and community building. Finishing up with a deep dive into how hashtags work, how to schedule your posts at the right time and how to build your community to convert FOLLOWERS into PATIENTS