Melbourne Social Media Workshop for Health Professionals
Are you a busy health professional who is ready to level up your social media game and grow your health practice?
Dr Chloe Stubberfield of The Which Coven is proud to present a BRAND NEW social media workshop specifically for health professionals.
This 1 day workshop style seminar has been designed specifically for time poor health professionals that want to help fill their books and make an impact online.
What is stopping you from utilising your social media to build your business? The 2 main reasons health professionals aren’t posting is;
- They don’t understand the AHPRA advertising guidelines
- They don’t understand how Instagram works
If this is YOU, this hands-on, interactive and most importantly FUN workshop will cover EVERYTHING you need to know about social media marketing (specifically Instagram) to ensure your business is seen online in 2025.
Chloe has built an internationally renowned brand on Instagram with her business, The Which Doctor and in turn booked out both her Chinese Medicine practices using social media marketing. Now she’s ready to share all the secrets to using social media to build your health business.
If you are a social media beginner or intermediate you will leave this workshop feeling confident, empowered and ready to engage your audience in fresh, exciting ways!
Here's what it will cover:
Navigating AHPRA & Advertising Guidelines
Understand how to safely and legally promote your health services online. We’ll cover AHPRA advertising guidelines, product guidelines, and copyright laws so you can avoid costly mistakes and feel confident knowing what you should post!
Different Social Media Platforms and Instagram 101
We will touch on the ever growing social media platforms that there are BUT mainly focus on Instagram. From setting up your account, learning the features and reading your Insights to connecting to Facebook and learning all the different buttons, The Which Coven is here to demystify Instagram and show you how to use it as a powerful tool to reach more people.
Hands-on Content Creation
This is where the fun begins! Get creative and learn how to make Carousels, Posts and Reels with the incredibly creative and whimsical Twisted Science space as your backdrop. You will learn how to use YOUR creativity to batch create Reels ON THE DAY and get a jump on your social media marketing.
Why You Should Attend
This seminar isn’t just about learning theory, it’s about DOING. You’ll participate in interactive sessions, ask questions, get feedback, and create REEL content that you can use straight away. By the end of this workshop you will feel confident in your ability to navigate Instagram, market your practice and engage with your audience like a pro.
It’s time to stop wondering how to make social media work for you and start seeing results and filling your books.
Don’t miss out on this amazing opportunity to work with The Which Doctor to grow your practice and take your marketing skills to the next level.
Is this for you?
This 1 day workshop style seminar is designed for health professionals who are:
- Sole traders
- Clinic managers
- Health business owners
- Students
And is specifically designed for AHPRA registered health professionals:
- Physiotherapist
- Osteopaths
- Chinese Medicine Practitioners
- Podiatrists
- Chiropractors
As well as other health professionals like:
- Naturopaths
- Myotherapists
- Massage therapists
- Energy workers
- Hypnotherapists
What’s included?
- AHPRA Advertising guidelines presentation all about how to safely advertise your services and products, including understanding Instagram Community Guidelines and Copyright
- Take home resources including SEO boosting, easy step by step guides and Instagram engagement hacks
- A full day pass to the wonderfully whimsical Twisted Science Museum to unleash your creativity
- Opportunities to batch create video content and really understand how Instagram works
- Gourmet catered morning tea, lunch and afternoon tea designed to fuel your ideas
- A full day of tips, guidance and social media strategy from a world renowned Instagram expert and health business owner.
All this value for only $800 for the day!
- Date: Saturday June 14th
- Time: 9am-5pm
- Location: Twisted Science Museum (36 Bulli St, Moorabin, Melbourne)
- Investment: Early bird price of $660 before April 30th then price goes up to $800
- CPD points: 7 CPD (Professional Issues)
- Spots are limited and so secure your spot today with the early bird price of $660.
Lux Mini Branding Session
(Optional Day 2)
Elevate Your Brand with a Mini Branding Photo Shoot!
Are you ready to consolidate everything you have learnt on Day 1 of The Which Coven Instagram workshop? Are you feeling brave and ready to shine on camera? (yikes).
It’s time to treat yourself to a Lux Mini Branding Experience designed to capture your brilliance without breaking the bank!
What’s Included?
- 30 Minutes of Professional Photo Shooting
Strike a (professional) pose with a professional photographer. Show your brand and personal style with 2 wardrobe changes. - A Bespoke Set & Props
Step into a professionally styled set crafted with engaging health related props that highlight the essence of your health practice. - 5 Edited Professional Photos
Get a stunning headshot along with 4 other beautifully edited images (as well as some candid moments from day 1) that tell your authentic business story.
PLUS 30 Minutes of private Reel recording and editing with The Which Doctor herself. Capture some behind the scenes magic as we take control of your phone during your session. Chloe will be there to help you record and edit 5 captivating reels (with optimised SEO) that showcase your unique brand plus help you film a BUNCH of B roll footage to create your own Reels.
Once you have completed your Mini branding shoot session you will have a whole month of Instagram content READY TO GO. 10+ pieces of personalised, high quality marketing content WITH an expert cheerleader for only? Yes please! You won’t find value like this anywhere else with most mini branding shoots upwards of $700!
Ready to Shine?
Invest in this unique branding experience that lets your passion and professionalism sparkle. Book your mini branding photo shoot today and let us help YOU batch create some social media magic to show what you can do.
Spots are limited. Only 8 places available, book now to avoid missing out!
- Date: June 15th
- Time: Between 9am and 5pm (1 hour sessions)
- Location: Twisted Science Museum (36 Bulli St, Moorabin)
- Investment: $550
Spots are limited and so secure your spot today!
Book via Cliniko: Select ‘Lux Mini Branding day (Sunday 15th of June)
Lux Mini Branding Session
(Optional Day 2)
Elevate Your Brand with a Mini Branding Photo Shoot!
Are you ready to consolidate everything you have learnt on Day 1 of The Which Coven Instagram workshop? Are you feeling brave and ready to shine on camera? (yikes).
It’s time to treat yourself to a Lux Mini Branding Experience designed to capture your brilliance without breaking the bank!
What’s Included?
- 30 Minutes of Professional Photo Shooting
Strike a (professional) pose with a professional photographer. Show your brand and personal style with 2 wardrobe changes. - A Bespoke Set & Props
Step into a professionally styled set crafted with engaging health related props that highlight the essence of your health practice. - 5 Edited Professional Photos
Get a stunning headshot along with 4 other beautifully edited images (as well as some candid moments from day 1) that tell your authentic business story.
PLUS 30 Minutes of private Reel recording and editing with The Which Doctor herself. Capture some behind the scenes magic as we take control of your phone during your session. Chloe will be there to help you record and edit 5 captivating reels (with optimised SEO) that showcase your unique brand plus help you film a BUNCH of B roll footage to create your own Reels.
Once you have completed your Mini branding shoot session you will have a whole month of Instagram content READY TO GO. 10+ pieces of personalised, high quality marketing content WITH an expert cheerleader for only? Yes please! You won’t find value like this anywhere else with most mini branding shoots upwards of $700!
Ready to Shine?
Invest in this unique branding experience that lets your passion and professionalism sparkle. Book your mini branding photo shoot today and let us help YOU batch create some social media magic to show what you can do.
Spots are limited. Only 8 places available, book now to avoid missing out!
- Date: June 15th
- Time: Between 9am and 5pm (1 hour sessions)
- Location: Twisted Science Museum (36 Bulli St, Moorabin)
- Investment: $550
Spots are limited and so secure your spot today!
Book via Cliniko: Select ‘Lux Mini Branding day (Sunday 15th of June)