Attention: Health Professionals!

Do you need some help creating some social media magic? Do you KNOW you should be posting on Instagram and Facebook but you don’t know where to start? Are you terrified of the AHPRA advertising guidelines and losing your registration? Luckily for you The Which Coven is here to help you unlock the magic of social media marketing!

Hi, my name is Chloe Stubberfield and I’ve been a practicing Chinese Medicine Practitioner for 10 years. 5 years ago, I started my Instagram, @thewhichdoctor_ and I fell in LOVE with social media marketing. I quickly developed a deep passion for educating the public in my own unique way (memes) and ended up growing my brand to be internationally recognised in my health niche. I used social media marketing to BOOK out both of my practices and build authority online.

After a while I realised that I was very alone in my passion for social media amongst my health practitioner friends and colleagues, so I began my second business, The Which Coven. The Which Coven is a boutique, social media marketing business developed to help support ALL health professionals from chiropractors, acupuncturists and osteopaths to massage therapists, naturopaths and everyone in between!

I know that life is tough when you are running a health business, you have so much to do and so little time to do it. Let’s be honest, marketing is always at the bottom of the list, but you are doing yourself and the public a great disservice by not jumping in. I know when we graduated, we just expected people to magically start turning up at our clinic demanding and appointment, but it doesn’t work that way (unfortunately. Don’t be the world’s best kept secret, it’s time we tell people who you are and what you can do to help them!

Health professionals seem to have a block when it comes to even the idea of marketing. I’ve heard it all before, “I don’t want to seem egotistical,”, “I’m scared of the AHPRA guidelines” or even “I don’t want my friends and family to judge me.” Does that sound like you? If so, The Which Coven is the exact community you need to be a part of to help break through those marketing blocks!

Sign up to my mailing list and get fun tips and discounts sent straight to your inbox! 

Chloe Stubberfield, TCM Podcaster

How Do You Start?

First things first, let’s see where you are at. Download my quick and easy social media quiz to see what program is best going to suit you! Or check out my offerings below.

ONLINE

The Which Doctor’s Guide to Instagram

$299

This is my signature online course. It is made up of 4 x engaging, informative 1 hour videos that deep dive into 4 key topics;

  • Branding
  • Set Up
  • AHPRA Guidelines
  • Community

This is for the Instagram newbie who likes BULK information all at once. Are you a strong, independent business owner who is happy listening to the info and implementing it on their own? This is for you!

The Which Coven 6 Month Membership

$49 per month

This is a 6-month membership that REALLY dives deep into social media marketing. There are 6 monthly themes; 

  • Branding 
  • Legalities 
  • The extras  
  • Content creation 
  • Connection
  • Review 

Each month there will be 4 x weekly emails that relate to the monthly theme delivered straight to your mailbox with a specific topic and easy calls to action to get you on your way to social media magic. You will also get a monthly video that will deep dive into your monthly and a few check ins with me to keep you on your toes. This goes even DEEPER into the topics covered in The Which Doctor’s Guide to Instagram.  

ONE ON ONE

Power Hour

$220

Need some help with your content strategy? Or maybe you are just a complete newbie, and you want to know how all the buttons work? Book a 1-hour online session with me to go through any aspect of social media that has got you scratching your head. We can talk hashtags, strategy or brand development, this is your hour to make some magic! 

Grid Design

$660

Are you struggling to identify your brand? Do you know you should be posting but you just seem to random images occasionally that have no connection to each other? Do you want to develop your brand and show the world what makes YOU interesting? How about you let me design your Instagram for you? I’ll create your brand kit with 3-4 professional looking Instagram templates that reflect your unique voice and come up with an easy-to-follow content strategy for you! For just $250 upfront we can get started building your brand on Instagram! 

Why Should You Choose Me To Help You?

  • I’m a practicing health professional. I know how busy you are, I know the advertising guidelines inside and out and I understand your reluctance to post. That was me! I broke through that though and now I want to help you.
  • I created a global community of health practitioners in my health niche just by utilising Instagram. I received international referrals from practitioners who connected with me through social media. Connection is key to building online!
  • I have been practicing as a Chinese Medicine Practitioner for 10 years and have owned my business for 6 years. Using mainly social media marketing, I have consistently booked out both of my practices and managed to stay financially profitable during COVID and the economic downfall afterwards.
  • Since beginning this new chapter with The Which Coven, I’ve supported hundreds of practitioners to begin their social media marketing journey. From content strategy, Instagram design and basic Instagram 101, I’ve created a myriad of resources to help support practitioners at EVERY level. 

Are You Ready To Join The Coven!

Are you ready to elevate your practice and enchant your audience? Whether you’re just starting out or looking to refresh your existing strategy, The Which Coven is here to help you create some magic online

Please email if you have any questions about my offerings or book a discovery call below

Let’s get together and brew up some magic!

Welcome to The Which Coven

Yours in magic and sparkles,

Chloe